Old Navy (company)

Old Navy is a brand of clothing and chain of stores that is owned by Gap Inc., which also owns the Gap and Banana Republic brands. Founded in 1969, Gap is a mid-scale specialty clothing retailer, while Banana Republic is a luxury clothing retailer which started in 1978.

Advertisement Campaigns

The most notable aspect of Old Navy's television advertisements are their satirical tone toward a retroistic time period, vaguely between 1940 and 1960. In sharp contrast to the Gap's advertisements, Old Navy's feature chipper family members sporting their clothing line while engaging in wholesome family activities, such as barbecueing. A common tagline used in their campaigns is the widely recognized "(insert clothing article here) for the whole family!". In addition to this, Old Navy is known for its advertising campaigns featuring celebrities such as the hip hop artist Lil Kim and Morgan Fairchild. Another popular spokesperson was former Vogue editor Carrie Donovan, who often appeared in ads with company "spokesdog", Magic. Gap Inc. cites that Magic, a Airedale terrier mix, was rescued from the streets of San Jose. Magic remains an informal mascot of the company, though Donovan has since passed away.

Related Topics:
Retroistic - Hip hop - Lil Kim - Morgan Fairchild - Vogue - Carrie Donovan - San Jose - Mascot

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