O, The Oprah Magazine

O, The Oprah Magazine, sometimes simply abbreviated to O, is a monthly magazine for women founded by Oprah Winfrey, who also serves as its editorial director.

Related Topics:
For women - Oprah Winfrey

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Winfrey and Hearst Corporation first published O in April 2000. As of June 2004, its average paid circulation was over 2.7 million copies, two thirds by subscription. A South African edition was first published in April 2002; according to the South African Advertising Research Foundation All Media and Products Survey http://www.saarf.co.za/topmags.htm, its average readership was over 300,000.

Related Topics:
Hearst Corporation - As of June 2004 - Subscription - South Africa - South African Advertising Research Foundation

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The magazine is notorious for having a higher percentage of advertisements rather than content.

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In April 2001, Oprah Winfrey and the Hearst Corporation were sued for trademark infringement by Ronald Brockmeyer, the publisher of O Magazine, a German erotic periodical which predated Winfrey's magazine by several years. In a March 2003 decision, Judge John Koeltl dismissed the suit, citing the different content of the two magazines and the irregular puplication schedule and minimal American sales of the German magazine.

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