Nike Shox

Shox is technology developed by Nike, Inc. and incorporated into several of their flagship athletic shoes. Shox are small columns that make up the outsole of the shoe. They are made of mostly rubber, with other materials inside. Shox are usually used four at a time, in a square formation, in the heel of the shoe. However, some of Nike's new shoes have outsoles made entirely of Shox.

Related Topics:
Nike, Inc. - Athletic shoe

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Nike claims that Shox not only absorb impact from heel strike while running; they also "spring back" and add more power to a runner's stride.

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