Nickname
A nickname is a short, clever, cute, derogatory, or otherwise substitute name for a person or thing's real name (for example, Tom is short for Thomas). As a concept, it is distinct from both pseudonym and stage name, although there may be overlap in these concepts.
Nicknames for companies
- The Little Thief - Little Chef, UK roadside restaurant.
- Wally World - Wal-Mart, global chain of retail stores.
- Tar-Get ("Get" pronounced "zhay")- Target retail store chain.
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