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Newspaper


 

A newspaper is a lightweight and disposable publication, usually printed on low-cost paper called newsprint. It may be general or special interest, and may be published daily, weekly, biweekly, monthly, bimonthly, or quarterly. They are the oldest form of widespread information gathering and dispersal, dating back some 300 years in their present form, and can be found in every country and major city of the world, as well as in most smaller communities.

Business side

Almost all newspapers make nearly all their money from advertising. The income from the customer's payment at the newsstand is a pittance in comparison. That is why all newspapers cost little and some are free. The portion of the newspaper that is not advertising is called editorial content or editorial matter.

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Publishers of commercial newspapers strive for higher circulation so that advertising in their newspaper becomes more effective, allowing the newspaper to attract more advertisers and charge more for the service. But some advertising sales also market demographics: Some newspapers might sacrifice higher circulation numbers in favor of an audience with a higher income.

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Many paid-for newspapers offer a variety of subscription plans. For example, someone might only want a Sunday paper, or perhaps only Sunday and Saturday, or maybe only a workweek subscription, or perhaps a daily subscription.

Related Topics:
Sunday - Saturday - Workweek - Daily

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Some newspapers provide some or all of their content on the Internet, either at no cost or for a fee. In some cases free access is only available for a matter of days or weeks, or readers must register and provide personal data. In other cases, extensive free archives are provided.

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