Music video

A music video (also video clip, promo) is a short film or video meant to present a visual representation of a popular music song. The American cable television channel MTV ("Music Television" launched in 1981), originated the format of end-to-end music video programming without any conventional programs, although the music video itself has a history dating back to the earliest days of sound film.

Related Topics:
Short film - Video - Popular music - Song - Cable television - MTV - 1981

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Music videos are primarily a marketing device intended to promote the sale of recordings. Alan Durant (1984, p.115) has criticized music videos tendency for glittery escapism, musical portraiture, which, "may fix currencies of sounds, but...may also close eyes to music seen more broadly as practice." (Middleton 1990, p.91)

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