MTV

MTV (abbreviation for Music Television) is a cable television network which was originally devoted to music videos, especially popular rock music. MTV later became an outlet for a variety of different material aimed at adolescents and young adults.

Diversification

The advent of digital satellite and cable has also brought greater diversity including channels such as MTV2, which features the slogan "Where The Music's At." In the U.S., MTV2 focuses on playing music videos and other music-related programming; in Europe, MTV2 plays specific genres of music (mainly alternative and rock). Viacom, parent company of the MTV Networks, is also behind VH1, which is aimed at the older market segments with more focus on music from the 1970s and 1980s; and CMT, which targets the country music market.

Related Topics:
MTV2 - In Europe - MTV Networks - VH1 - 1970s - 1980s - CMT - Country music

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MTV recently broadcast a new Indian Pop Culture channel called MTV Desi and University-oriented channel mtvU.

Related Topics:
MTV Desi - MtvU

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See also: List of MTV diversification

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