Mr. Whipple

Mr. Whipple is a fictional supermarket manager featured in television advertisements that ran in the United States from 1965 to 1989 for Charmin-brand toilet paper. In unvarying repetition, he scolds women who "squeeze the Charmin," while hypocritically entertaining such actions himself.

Related Topics:
Supermarket - Advertisement - United States - 1965 - 1989 - Charmin - Brand - Toilet paper

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The very first commercial sets the tone. He is seen looking off camera at a female customer, commenting that first she's squeezing the grapefruits, then she's squeezing the melons, and then (in a classic comic "triple") when she gets to the Charmin, that's the last straw, and he walks over to her and utters his famous plea for the first time.

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According to Proctor and Gamble, a 1978 survey found that "Mr. Whipple" was the third best-known American, behind only recently-ousted President Richard Nixon and preacher Billy Graham.

Related Topics:
Richard Nixon - Billy Graham

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He was played by actor Dick Wilson, a character actor who had played a recurring role on the television series Bewitched. A new series of Charmin commercials featuring him was filmed in 1999.

Related Topics:
Dick Wilson - Bewitched - 1999

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