Mountain Dew

Mountain Dew is a citrus flavored soft drink produced by PepsiCo. It was first marketed locally in 1948 and across the United States in 1964.

Related Topics:
Citrus - Soft drink - PepsiCo - 1948 - United States - 1964

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Mountain Dew often incurs the disapproval of health experts due to its relatively high caffeine content. However, Mountain Dew marketed in Australia and Canada — as well as several U.S. states — has no caffeine added at all. Mountain Dew also contains tartrazine ("FD&C Yellow No. 5" in the US), which could lead to allergic reactions in some people. This has also led to an urban legend that the Yellow No. 5 in Mountain Dew reduces the sperm count of male drinkers. This is, however, a myth. Diet Mountain Dew contains aspartame.

Related Topics:
Caffeine - Australia - Canada - U.S. state - Tartrazine - FD&C - Allergic reactions - Sperm count - Aspartame

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In Europe, Mountain Dew is available in the following countries:

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• Iceland (since 2002)
• Finland (since 2002)
• Poland (since 2002)
• Norway (since 2005)
• Switzerland
• Romania (since 2003)
• Germany (only at a few gas stations, and Subway restaurants)
• Spain (since 2004)
• Malta (since 2005)
• The Netherlands (Only at America Today branches, and at EnergyBoost.nl)
• Hungary
• Bulgaria (since 2005)

A version of the drink was marketed for three years in the UK during the late 1990s.

Related Topics:
UK - 1990s

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However, it is believed (more of an urban myth) that Mountain Dew is actually illegal (its American formulation at least) to sell in the UK due to its high caffeine content and excessive artificial ingredients.

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Mountain Dew was originally marketed as "zero proof moonshine" and had pictures of hillbillies on the bottle until 1973. Today's marketing target is radically different. The drink is mainly marketed to people in the 20-30 year old demographic group, and Mountain Dew advertising creates a connection between the drink and extreme sports.

Related Topics:
Zero proof - Moonshine - Hillbillies - 1973 - Demographic - Extreme sports

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Recently, Mountain Dew has used the characters from Spy vs. Spy in commercials that feature them fighting over the drink.

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Mountain Dew syrups are used as Slurpee flavors.

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Mountain Dew: Varieties ►