Ming Pao

Style

"A newspaper is a trumpet expressing the views of the boss," Louis Cha said in his early forties and the motto was recorded in the book "Jinyong and Newspaper" of a famous journalist, though the book also acknowledges that the success of a newspaper does relate to the style, the standpoint and the reputation it built. To have an in-depth understanding on how Ming Pao developed successfully, knowing the overlap of Ming Pao's and Louis Cha's style is of the utmost importance. Generally, the values they merged could be classified in the following aspects:

Related Topics:
Louis Cha - Jinyong

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• Confucian value
• Strong nationalism
• Freedom
• Anti-war

These values determined the initial direction as well as the consolidated foundation of Ming Pao.

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In the beginning, the original focuses of 'Ming Pao', built on the four values listed above, were the public interests, Chinese martial novel, and its unpopular style with clear and insisted political view against the left-wingers. It is not hard to see its covered values, from the Chinese martial novel to the editorial, which often gets into a debate with the other newspapers. For example, its editorial monitored by Louis Cha had come to a debate with Ta Kung Pao (大公報) concerning the issue of refugees in 1964. As the years passed, as well as the unpredicted political changes in China, the clear and firm position of Ming Pao brought it a high reputation from China, Hong Kong and Taiwan. With its explicit and admirable values suiting the society of Hong Kong, where freedom is held in reverence as well as being the gate to China, Ming Pao has therefore been regarded as an independent and intelligentsia's newspaper from its earlier development up to now.

Related Topics:
Ta Kung Pao - 1964

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Due to changes in the society, the style of Ming Pao has also been adjusted in order to fit the social needs. As mentioned in the "standpoint" section, Ming Pao is now using a relatively soft and moderate title instead of the one before. It raises the question: Have Ming Pao values denatured? The answer is: Even though Ming Pao is now being more moderate and less aggressive, its existing and foreseeable development are still built on its traditional values, which are the elements that have brought Ming Pao to success.

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See also: Media digest

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