Ming Pao

Newspaper Contents

Like other newspapers in Hong Kong, Ming Pao offers the readers various types of information like local news, Chinese and Taiwan news, international news, sports news, entertainment news and editorials. In the leisure sections, it contains a lot of information, including things such as education information and travel guides. There is also a column where writers can post their articles.

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However, one big difference between Ming Pao and other Hong Kong's best-selling newspapers, such as Oriental Daily, Apple Daily and Sun Daily is that Ming Pao does not have many advertisements. While in these other newspapers there is usually a large number of pages of advertisements for such things as supermarkets, this is not the case for Ming Pao.

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The graphical design of the templates of Mingpao is much plainer than the other major newspapers. When flipping the pages, one realises that the pages are in plain style.

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In 1997, Ming Pao was modernized both inside and on the outside. It introduced Hong Kong?s most sophisticated Chinese-language publishing system and began using oversize color photos and ample "white space" to create a friendlier feel. The news is softened and more entertainment news is added. This was aimed to appeal to young readers.

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In addition, to keep pace with the changing environment coming from soccer gambling being legalized in Hong Kong, Ming Pao has added the section of soccer betting news. The paper offers the readers comprehensive information on soccer gambling. However, unlike other mainstream papers, Ming Pao only provides information on soccer gambling run by the Hong Kong Jockey Club. The gambling held by overseas (like Macau) agencies do not appear in Ming Pao, but they do appear in other popular papers.

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A highly regarded section of Ming Pao is the educational section. It teaches readers a lot about morals of living. It regularly discusses English grammatical mistakes commonly made by Hong Kong people. In the life education section, a lot of useful life-management skills, such as anxiety-relieving skills, time and financial management skills, child-bearing skills and emotional management skills are discussed.

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