Miller Lite

Miller Lite is the name of a popular pilsner beer sold by Miller Brewing Company of Milwaukee, Wisconsin.

Related Topics:
Pilsner - Beer - Miller Brewing - Milwaukee, Wisconsin

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Miller Lite is known for its advertising campaign which includes the slogan, "Tastes great — Less filling." In conjunction with this concept, Miller Brewing ran a series of highly distinctive television commercials in the winter of 1993–94 showing several fictitious "extreme sports" such as "Wiener Dog Drag Racing" (which featured two wiener dogs at a drag racing strip, "Sumo High Dive" (which depicted a Japanese sumo wrestler diving off a platform) and "The Miss Perfect Face-Off" (which featured beauty pageant contestants playing ice hockey). The tag line that followed was, "If you can combine great taste with less filling, you can combine anything." Ad Age magazine ranked the advertising campaign as the 8th top advertising campaign in history.

Related Topics:
Advertising - Television - 1993 - 94 - Wiener Dog Drag Racing - Wiener dogs - Japanese - Sumo - Beauty pageant - Ice hockey

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A competitive brewery, Chicago's Meister Brau came out with the Meister Brau "Lite" brand in the early 70's, and when Miller acquired Meister Brau the recipe was reformulated and relaunched as "Miller Lite" in 1975, increasing Miller's production totals to 12.8 million barrels. By 1977 Miller was selling 24.2 million barrels and rose to 2nd place in the American brewing marketplace. Other brewers responded, especially Anheuser-Busch with its heavily advertised Bud Light in 1981, which eventually overtook Lite in 1994. In 1992 light beer became the biggest domestic beer category.

Related Topics:
Chicago's - 1977

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Sibling beers include Miller Genuine Draft, Miller High Life and the ill-fated Miller Beer.

Related Topics:
Miller Genuine Draft - Miller High Life - Miller Beer

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