Mercury (automobile)

Mercury is an automobile brand name of the Ford Motor Company founded in 1939 to market semi-luxury cars slotted between entry-level Ford and luxury Lincoln models. To this day, most Mercury models are based on Ford platforms. The Mercury name comes from the Roman god Mercury and during its early years, the Mercury brand was known for performance.

Logo

The first logo of the Mercury brand was its namesake, the Roman god Mercury. The side profile of his head, complete with the signature bowl hat with wings was used during the early years. During the late 60's and up to the mid 80's, the Mercury used the "Sign of the Cat" ad campaign based on its popular Cougar model. Many of the cars during this time carried cat related names such as the Lynx and Bobcat. During the late 80's, the logo changed from the Cougar to three lines within a circle that resembled three hockey sticks lined up next to each other (nicknamed 'the Waterfall' by some). The reason behind this new logo has never been fully explained, but it is still being used today. Since 2000, the Mercury logo has "Mercury" written on the top part of the logo.

Related Topics:
Mercury - Lynx - Bobcat - 2000

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