Melanie Chisholm

Melanie Jayne Chisholm (born January 12 1974) is a singer and is one of the most successful British female artists of the last decade. She has co-written eleven chart topping singles — more than any other female artist in chart history. In her early years she was one fifth of the most successful girl group of all time, selling over forty-six million albums and thirty million singles with the Spice Girls. Today, almost ten years after her first appearance on the charts, she's a multi-platinum, international star in her own right, after releasing three solo albums and many hit singles.

Reason

After almost a half decade break, Chisholm returned to the music scene in February 2003 with Reason. The album was poorly received by critics, slating it as "watered-down guitary pap" and "middle of the road". Despite entering at a promising number five, it failed to make a lasting impression on the charts. "Here It Comes Again" was chosen as the first single, and despite being well promoted, it only sold 40,000 copies. With Reason out of the charts, "On the Horizon" was released as the second single. Chisholm filmed a great video in Málaga, and even though Evanescence was her only real competition it entered the charts at a disappointing number fourteen, selling 25,000 copies. "Yeh Yeh Yeh" was chosen to be the third single. An amazing video was shot by Ray Kay in Scandinavia and as part of the singles promotion, Chisholm agreed to participate in The Games. Unfortunately she sustained a knee injury during a judo competition. The single's release date was pushed back and then cancelled because she wasn't able to promote it. Eventually "Yeh Yeh Yeh" and "Melt" were released as a strong double A-side single. "Let's Love" was released in Japan to help promote Reason. It was featured in a car advert for six months; lack of promotion and a video helped add to another chart failure. Following competition from Busted and Britney Spears, lack of promotion, and an improperly track-listed CD 1, the single entered at number twenty-seven — the second lowest Spice entry for a single ever. (Melanie Brown broke the record with her 2005 single release, "Today" which only reached number forty-one) Following the disappointments of this record and its singles, Chisholm left her record company, Virgin Records.

Related Topics:
2003 - Málaga - Evanescence - Scandinavia - The Games - Judo - Japan - Busted - Britney Spears - Virgin Records

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