Media ecology

Media ecology is an interdisciplinary field of media theory involving the study of media environments. According to the Media Ecology Association http://www.media-ecology.org/mecology/, media ecology can be defined as "the study of media environments, the idea that technology and techniques, modes of information and codes of communication play a leading role in human affairs."

Other uses

The term media ecology has also been used in a mass media context for something quite different - the description of media industry developments and how they affect the public. This is particularly acute in Asia, where the term is often used in business and consumer contexts.

~ ~ ~ ~ ~ ~ ~ ~ ~ ~