McVitie's

McVitie's is a biscuit brand owned by United Biscuits. Its first major biscuit was the McVitie's Digestive, the first ever digestive biscuit created by a new young employee, Alexander Grant in 1839. The name was derived from its high content of baking soda as an aid to food digestion.

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The McVitie's Chocolate Digestive was created in 1925. Over 71 million packets of McVitie's Chocolate Digestives are eaten in the United Kingdom each year (52 biscuits per second). Hobnobs were launched in 1985 and a milk chocolate variant followed in 1987.

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Some of McVitie's products were rebranded McV in 2002. The logo recently changed to a restyled version of McVitie's instead of McV, as shown on the top-right of this page.

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Biscuit: A biscuit is a type of food. The exact meaning varies in different parts of the world. The origin of the word biscuit is from a Middle French word meaning "twice cooked"....

Brand: This article is about the concept in marketing. For other uses, see Brand (disambiguation)...

United Biscuits: United Biscuits is a European food manufacturer, owned by Finalrealm, a syndicate including Cinven and Kraft....