Mass media

:For other uses of the term "Media", see media (disambiguation).

Cross media

"Cross-media" means the idea of distributing the same message through different media channels. A similar idea is expressed in the news industry as "convergence". Many authors understand cross-media publishing to be the ability to publish in both print and on the web without manual conversion effort. An increasing number of wireless devices with mutually incompatible data and screen formats make it even more difficult to achieve the objective ?create once, publish many?.

Related Topics:
Print - Web - Wireless

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