Marque
:For a letter of marque, authorising a privateer, see that article.
Related Topics:
Letter of marque - Privateer
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:For the town in France, see Marques, Seine-Maritime.
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A marque (French for "brand" and pronounced as "mark") is a brand name, most commonly used for automobile brands. For example, Chevrolet is the marque for the Corvette model of sports car. A company may operate a single marque, or many—General Motors has used more than a dozen in the US market alone.
Related Topics:
French - Brand - Automobile - Chevrolet - Corvette - Model - Sports car - General Motors
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Note that, although make is sometimes synonymous with marque, maker refers to the manufacturer of a vehicle, not the marked brand name. For example, Dodge could be said to be the marque and make of a Dodge Dart, but the maker was Chrysler Corporation.
Related Topics:
Dodge - Dodge Dart - Chrysler Corporation
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~ Table of Content ~
| ► | Introduction |
| ► | Differentiation |
| ► | Brand equity |
| ► | See also |
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