Marlboro Man

The Marlboro man was part of a tobacco advertising campaign by Philip Morris from the 1960s to the 1990s for their Marlboro cigarette. The image involved a rugged cowboy or cowboys, in nature with(out) a cigarette. The original idea for the Marlboro Man came from the Chase Ranch in Cimarron, New Mexico. It is for this reason that on all pictures of "The Man" there is a heart brand (The Chase Brand) on his chaps and his horse.

Related Topics:
Tobacco advertising - Campaign - Philip Morris - 1960s - 1990s - Marlboro cigarette - Cowboy - Cigarette - Cimarron, New Mexico

~ ~ ~ ~ ~ ~ ~ ~ ~ ~

The ads were originally concieved as a way to popularize filtered cigarettes, which at the time were considered a feminine cigarette.

~ ~ ~ ~ ~ ~ ~ ~ ~ ~

The Marlboro ad campaign created by Leo Burnett is said to be one of the most brilliant ad campaigns ever. It transformed a feminine campaign, with the slogan "Mild as May", into a masculine one in a matter of months.

Related Topics:
Ad - Slogan - "Mild as May"

~ ~ ~ ~ ~ ~ ~ ~ ~ ~

Although there were many Marlboro Men, the cowboy proved to be the most popular. This led to the Marlboro Cowboy and Marlboro Country campaigns.

Related Topics:
Marlboro Cowboy - Marlboro Country

~ ~ ~ ~ ~ ~ ~ ~ ~ ~

The models who portrayed the Marlboro man were Darrell Winfield, Dick Hammer, Brad Johnson, Dean Myers, Robert Norris, Wayne McLaren, David McLean and Tom Mattox. Two of them, Wayne McLaren and David McLean, died of lung cancer.

Related Topics:
Model - Darrell Winfield - Dick Hammer - Brad Johnson - Dean Myers - Robert Norris - Wayne McLaren - David McLean - Tom Mattox - Lung cancer

~ ~ ~ ~ ~ ~ ~ ~ ~ ~