Marlboro (cigarette)

Marlboro is a brand of cigarette made by Philip Morris. It is most famous for its billboard advertisements of the Marlboro Man. It is currently the best selling cigarette brand in the world.

Advertising campaigns

"Mild as May" is the advertising campaign used by Marlboro cigarettes before they added a filtered tip to their product. The product was endorsed by Mae West and marketed towards women.

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One of the features of Marlboro cigarettes at the time was a red tip, which hid lipstick marks that women would leave while smoking.

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This campaign was dropped in favor of a more masculine Marlboro Man campaign.

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In the early 1960s Philip Morris invented "Marlboro Country" and distilled their manly imagery into a rugged cowboy known as the "Marlboro Man." Marlboro quickly gained market share and saw their sales increase 5,000 percent within 8 months of the ad campaign's premiere.

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