Marlboro (cigarette)

Marlboro is a brand of cigarette made by Philip Morris. It is most famous for its billboard advertisements of the Marlboro Man. It is currently the best selling cigarette brand in the world.

Related Topics:
Cigarette - Philip Morris - Billboard advertisements - Marlboro Man

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Philip Morris, a London-based cigarette manufacturer, created a New York subsidiary in 1902 to sell several of its cigarette brands, including Marlboro. By 1924 they were advertising Marlboro as a woman's cigarette based on the slogan "Mild As May".

Related Topics:
London - New York - 1902 - 1924

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The brand was sold in this capacity until World War II when the brand faltered and was temporarily removed from the market. At the end of the war three brands; Camel, Lucky Strike, and Chesterfield surfaced and established a firm hold on the cigarette market.

Related Topics:
World War II - Camel - Lucky Strike - Chesterfield

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During the 1950s Reader's Digest magazine published a series of articles that linked smoking with lung cancer. Philip Morris, and the other cigarette companies took notice and each began to market filtered cigarettes. The new Marlboro with a filtered end was launched in 1955.

Related Topics:
1950s - Reader's Digest - Smoking - Lung cancer - 1955

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The brand is named after Great Marlborough Street, the location of its original London factory.

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Marlboro is also well known as a sponsor of motor sport teams.

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