Market share

Market share, in strategic management and marketing, is the percentage or proportion of the total available market or market segment that is being serviced by a company.

Related Topics:
Strategic management - Marketing - Market - Market segment

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It can be expressed as a company's sales revenue (from that market) divided by the total sales revenue available in that market. It can also be expressed as a company's unit sales volume (in a market) divided by the total volume of units sold in that market.

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