Mallomars

Mallomars are a cookie in the marshmallow sandwich genre, produced seasonally at Nabisco. A circle of Graham cracker is covered with a puff of extruded marshmallow, then enrobed (not dipped) in a hard dark chocolate shell.

Related Topics:
Cookie - Nabisco - Graham cracker

~ ~ ~ ~ ~ ~ ~ ~ ~ ~

Mallomars are not made available during the heat of summer. In New York City, their home town, they reappear on shelves in mid-September. New Yorkers keep them in the refrigerator. It's a New York market: seventy percent of all Mallomars sold are sold in metropolitan New York, and a majority of the rest are sold in outliers such as Miami and Los Angeles.

~ ~ ~ ~ ~ ~ ~ ~ ~ ~

Mallomars came onto the market the same year as the more plebian Moon Pie, 1913.

Related Topics:
Moon Pie - 1913

~ ~ ~ ~ ~ ~ ~ ~ ~ ~