Madison Avenue (Manhattan)

:For other uses, see Madison Avenue (disambiguation).

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Madison Avenue is a north-south avenue in the borough of Manhattan in New York City that carries northbound one-way traffic. It runs from Madison Square (at 23rd Street) to the Madison Avenue Bridge at 138th Street. In doing so, it passes through Midtown, the Upper East Side (including Carnegie Hill), Spanish Harlem, and Harlem. It is named for and arises from Madison Square, which is itself named for James Madison, the fourth President of the United States.

Related Topics:
Manhattan - New York City - Madison Square - Midtown - Upper East Side - Carnegie Hill - Spanish Harlem - Harlem - James Madison - President of the United States

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Madison Square Garden takes its name from the former location on the north east corner of Madison Square at 26th Street and Madison Avenue. (The New York Life Insurance Building now occupies that entire city block.) It was designed by Stanford White and had a bronze statue of the Roman goddess Diana on the tower of the sports arena. When it moved to a new building at 50th Street and Eighth Avenue in 1925 it kept its old name. (Madison Square Garden is now located at Eighth Avenue between 31st Street and 33rd Street).

Related Topics:
Madison Square Garden - New York Life Insurance Building - Stanford White - Eighth Avenue - 1925

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Madison Avenue was not part of the original New York City street grid established in the Commissioners' Plan of 1811, and was carved between Park and Fifth Avenues in 1836, due to the effort of lawyer and real estate developer Samuel B. Ruggles, a graduate of Yale University who had previously purchased and developed New York's Gramercy Park in 1831, who was in part responsible for the development of Union Square, and who also named Lexington Avenue.

Related Topics:
The Commissioners' Plan of 1811 - Park - Samuel B. Ruggles, - Yale University - Gramercy Park - Union Square - Lexington Avenue

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The term "Madison Avenue" serves as a symbol or metaphor for advertising, and Madison Avenue became identified with the advertising industry after the explosive growth in this area in the 1920s.

Related Topics:
Symbol - Metaphor - Advertising

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According to "The Emergence of Advertising in America," an online exhibit at the John W. Hartman Center for Sales, Advertising & Marketing History at Duke University, by the year 1861 there were twenty advertising agencies in New York City, and in 1911, the New York City Association of Advertising Agencies was founded, predating the establishment of the American Association of Advertising Agencies by several years.

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A review of some of the architectural findings and history of Madison Avenue can be found in the external links below.

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