Macworld Conference & Expo

Produced by Boston-based IDG World Expo, Macworld Conference & Expo is a trade show dedicated to the Apple Macintosh platform with conference tracks occurring twice a year in the United States. Macworld is the most widely read Macintosh magazine in North America, and is a trademark of its publisher Mac Publishing, a wholly owned subsidiary of International Data Group. IDG World Expo is also a subsidiary of International Data Group. At one time, the show was known simply as Macworld Expo.

Related Topics:
Boston - IDG World Expo - Apple Macintosh - United States - Macworld - Magazine - North America - Trademark - Mac Publishing - International Data Group

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The Conference & Expo features educational conferences taught by leaders in their field, which require large admission fees to attend, and last for a few more days than the Expo. The Expo is open for a number of days (generally three or four), and attendees can visit the exhibits set up by hardware manufacturers and software publishers that support the Macintosh platform.

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There has been some discussion among critics about the necessity of having two Macworld events in the United States at a time when non-Mac focused events such as COMDEX are encountering financial trouble. Additionally, as Apple continues to expand its retail presence in the US market, it becomes easier to shop for Macintosh computers and accessories. The emergence of the World Wide Web has also contributed to the decline in trade shows of relatively established markets such as the Macintosh business.

Related Topics:
COMDEX - World Wide Web

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