Lucky Charms

Lucky Charms is a popular brand of breakfast cereal produced by the General Mills cereal company of Golden Valley, Minnesota. The cereal consists of two main components: small, toasted bits of oat frosted with sugar and multicolored marshmallows in various shapes.

Related Topics:
Brand - Breakfast cereal - General Mills - Golden Valley - Minnesota - Oat - Sugar - Marshmallow

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The cereal was invented in 1963 by then vice-president of General Mills, John Holahan. Holahan claimed to have gotten the idea for the cereal when he happened upon some Circus Peanuts. Holahan cut up several of the marshmellow sweets and sprinkled them over Cheerios, another oat-bit cereal, and he "knew we had a winner." Lucky Charms was the first cereal to include marshmallows, and until his death in a Minnesota car accident on August 28, 2000, Holahan often visited schools and other speaking venues touting his creation and selling of Lucky Charms as "a lesson in creativity in marketing".

Related Topics:
1963 - John Holahan - Circus Peanuts - Cheerios - August 28 - 2000 - Marketing

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