Loyalty

This page is about the philosophical and semantic background of loyalty. For its use in business, see loyalty business model.

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Loyalty, one can surmise, began with fellow-feeling for one's family, gene-group and friends. Loyalty comes most naturally amongst small groups or tribes where the prospect of the whole casting out the individual seems like the ultimate, unthinkable rejection.

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In a feudal society, centered on personal bonds of mutual obligation, accounting for precise degrees of protection and fellowship can prove difficult. Loyalty in these circumstances can become a matter of extremes: alternative groups may exist, but lack of mobility will foster a personal sense of loyalty.

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The rise of states (and later nation states) meant the harnessing of the "loyalty" concept to foster allegiance to the sovereign or established government of one’s country, also personal devotion and reverence to the sovereign and royal family.

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Wars of religion and their interminglings with wars of states have seen loyalty used in religious senses too, involving faithful support of a chosen or traditional set of beliefs or of sports representatives. And in modern times marketing has postulated loyalties to abstract concepts such as the brand. Customer churn has become the opposite of loyalty, just as high treason once stood as the opposite of the same idea. Compare loyalty card.

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Loyalty is also used in context to employee satisfaction with their organization, and their propensity to exit or stay with the organization.

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Family: :This article is about the human domestic group. For other uses, see Family (disambiguation)....

Gene: :For the band called Gene, see Gene (band)...

Feudal: REDIRECT Feudalism...

Loyalty related Images and Photos (experimental)

Loyalty	WWE Hustle. Loyalty. Respect. Hat	Loyalty to Loyalty by Cold War Kids	Loyalty to Loyalty by Cold War Kids
Cold War Kids: Loyalty to Loyalty	Cold War Kids: Loyalty to Loyalty