Love of Life

Love of Life was an American soap opera which aired on CBS from September 24, 1951 until October 25, 1979, when it was taken off the air abruptly for emergency retooling. The show returned for a limited run very early the next year, with the final episode of the serial airing on February 1, 1980.

Format

Unlike other soap operas, Love of Life was originally not split up into segments dictated by commercial breaks. The only way a sponsor could purchase time for Love of Life was to buy time either before or after the show. In the 1960s, one commercial break was allotted around the middle of the program, but this was mostly to allow affiliates to reconnect with the feed after airing local commercials.

~ ~ ~ ~ ~ ~ ~ ~ ~ ~

In 1958 the show moved from 15 minutes to 25 minutes, a departure from the norm in a world where most soap operas were expanding to a half-hour. The last five minutes in the timeslot were dedicated to the CBS News.

Related Topics:
1958 - CBS News

~ ~ ~ ~ ~ ~ ~ ~ ~ ~