Long Branch, New Jersey

Long Branch is a city located in Monmouth County, New Jersey. As of the 2000 census, the city had a total population of 31,340. The City of Long Branch is governed under the Faulkner Act (Mayor-Council) form of municipal government.

City Areas

As of 2004, the most notable area of Long Branch is the West End district. Contradictory to its name, this area of the city occupies the entire south central region of the city, spanning from the western city limit to the beach on the east. West End borders with Elberon on the south, and North Long Branch on the north.

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West End is notable due to the significant efforts to revitalize this prominent and historically significant area of the New Jersey shore. In years past, Long Branch was a major destination for beachgoers, along with the more famous Asbury Park, and enjoyed an upscale connotation with tourists. Long Branch is home to Seven Presidents Oceanfront Park, named for the US presidents who visited the fashionable resort town, including Ulysses S. Grant, Chester A. Arthur, Rutherford Hayes, Benjamin Harrison, William McKinley, Woodrow Wilson and James Garfield. Revitalization efforts started in West End and have gradually expanded to include other areas of the Long Branch waterfront, offering beachfront condos and entertainment complexes.

Related Topics:
New Jersey - Asbury Park - Ulysses S. Grant - Chester A. Arthur - Rutherford Hayes - Benjamin Harrison - William McKinley - Woodrow Wilson - James Garfield

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West End contains a number of independently owned businesses, and has gained status as a trendy place to live for those in the area, along with Red Bank, another area that has undergone recent revitalization efforts. The town has also been part of a controversial plan to use eminent domain to seize homes to build luxury condos.

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