Logo

A logotype, commonly known as a logo, is the graphic element of a trademark or brand, which is set in a special typeface/font, or arranged in a particular, but legible, way. The shape, color, typeface, etc. should be distinctly different from others in a similar market.

Logos in subvertising

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The wide recognition the most famous logos receive provides the brand's critics with the possibility of meme-hacking, a process also known as subvertising, turning the marketing message carried by the logo (either in its pristine form, or subtly altered) into a vehicle for an alternative message, frequently highly critical to the brand in question. Perhaps the best known example of a logo "hijacked" this way is the Swooshtika. Another example is the Adbusters' corporate flag, a U.S. flag with the white stars replaced with major corporate logos.

Related Topics:
Brand - Meme-hacking - Subvertising - Swooshtika - U.S. flag

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Virtually all distinctive design elements related to brands or logos can become subjects to subvertising.

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The best-known organizations subverting established logos and brands are RTmark and AdBusters.

Related Topics:
RTmark - AdBusters

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See also Culture jamming, Guerrilla communication.

Related Topics:
Culture jamming - Guerrilla communication

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