Logo

A logotype, commonly known as a logo, is the graphic element of a trademark or brand, which is set in a special typeface/font, or arranged in a particular, but legible, way. The shape, color, typeface, etc. should be distinctly different from others in a similar market.

External links

• What Makes A Great Logo - Article, plus commentary on various logos.
• Brandmarker - The art group monochrom attempted to evaluate the actual power of commercial brands by making people draw famous logos from memory.
• Government of Canada survey - A case study on how the Canadian Government logotypes have affected popular perception of the Canadian federal government.