Logo

A logotype, commonly known as a logo, is the graphic element of a trademark or brand, which is set in a special typeface/font, or arranged in a particular, but legible, way. The shape, color, typeface, etc. should be distinctly different from others in a similar market.

Brand slogans

Sometimes a slogan is included in the logotype. If the slogan appears always in the logotype, and in the same graphic shape, it can be considered as part of the logotype. In this case it is a brand slogan also called a claim, a tagline or an endline in the advertising industry. The main purpose of it is to support the identity of the brand together with the logotype. The difference between a slogan and a brand slogan is that brand slogan remains the same for a long time to build up the brands image while different slogans link to each product or advertising campaign.

Related Topics:
Slogan - Tagline - Brand - Advertising

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Examples:

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• U.S. Army: The Power of One.
• iPod nano: 1,000 songs. Impossibly small.
• Amazon.com: And you're done.
• BRAVIA: The next step in the evolution of TV.
• Charles Schwab: On the side of the investor.