Lipovitan
Lipovitan, or "Livita" for short, is an energy drink produced by the Japanese company Taisho Pharmaceutical Co., Ltd with ingredients very much similar to Red Bull. Its introduction predates the latter, having been first released in the early 1960s. Widely available in East Asia, it retails in brown 100ml bottles. The drink has a distintive bright yellow coloring and is marketed to alleviate physical and mental fatigue. The prime ingredient is taurine. A 100ml bottle gives the same ammount of taurine, caffeine etc. as a 250ml bottle of Red Bull.
Related Topics:
Energy drink - Red Bull - 1960s - Taurine
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