Lidl

Lidl (either leed-ul as pronounced in recently-launched British TV commercials, or lid-ul) is a European discount supermarket chain of German origin that operate 5,000 stores. In Germany they are the most important competitor of Aldi. The full name of the company is Lidl Stiftung & Co KG. It belongs to the holding group Schwarz, which also owns the store chains Handelshof and Kaufland.

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It was founded in the 1930s by a member of the Schwarz family, then called Lidl & Schwarz Lebensmittel-Sortimentsgro?handlung. In the 1970s the first Lidl stores of today's incarnation opened.

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Lidl is the second largest supermarket chain in Germany (2004), and has established itself in over 17 countries around the world.

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