Lee Iacocca

Lee Iacocca (born October 15, 1924 in Allentown, Pennsylvania) is an American industrialist. Among the most widely recognized businessmen in the world, Iacocca is the former chairman of Chrysler Corporation and was a passionate advocate of U.S. business exports during the 1980s.

Return to Chrysler

In July 2005, Iacocca returned to the airwaves as Chrysler's pitchman, along with stars such as Jason Alexander and Snoop Dogg, to promote Chrysler's Employee Pricing Plus program; the ads reprise the "If you can find a better car, buy it" line that was Iacocca's trademark in the 1980s. Other ads featured Iacocca with his granddaughter and with hip-hop star Snoop Dogg. In return for his services, Iacocca and DaimlerChrysler agreed that his fees, plus a $1 donation per vehicle sold from July 1 through December 31, 2005, would be donated to the Iacocca Foundation for diabetes research.

Related Topics:
2005 - Jason Alexander - Snoop Dogg - Employee Pricing Plus - Trademark - 1980s - DaimlerChrysler - July 1 - December 31 - Diabetes

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