Kool-Aid

Kool-Aid is an artificially-flavored soft drink concentrate made by Kraft Foods. Kool-Aid is sold as a powder to be mixed with water, and versions are made with and without sugar as well as with an artificial sweetener.

Related Topics:
Soft drink - Concentrate - Kraft Foods - Water - Sugar - Artificial sweetener

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Kool-Aid's predecessor was a liquid concentrate called Fruit-Smack. To reduce shipping costs, in 1927, Edwin Perkins discovered a way to remove the liquid from Fruit-Smack, leaving only a powder. This powder was named Kool-Ade (and a few years later, Kool-Aid).

Related Topics:
1927 - Edwin Perkins

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The mascot of Kool-Aid, Kool-Aid Man, is a gigantic anthropomorphic frosty pitcher filled with Kool-Aid and marked with a fingerprinted smiley face on it, seen in Kool-Aid's advertising. His catch-phrase is "Oh, yeah!"

Related Topics:
Mascot - Anthropomorphic - Smiley - Advertising - Catch-phrase

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Because the Perkins Products Company had its origins in Nebraska, and the company's founder kept his ties to the state, Kool-Aid was made the official soft drink of Nebraska.

Related Topics:
Perkins Products Company - Nebraska - Soft drink

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