Kool-Aid

Kool-Aid is an artificially-flavored soft drink concentrate made by Kraft Foods. Kool-Aid is sold as a powder to be mixed with water, and versions are made with and without sugar as well as with an artificial sweetener.

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Kool-Aid's predecessor was a liquid concentrate called Fruit-Smack. To reduce shipping costs, in 1927, Edwin Perkins discovered a way to remove the liquid from Fruit-Smack, leaving only a powder. This powder was named Kool-Ade (and a few years later, Kool-Aid).

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The mascot of Kool-Aid, Kool-Aid Man, is a gigantic anthropomorphic frosty pitcher filled with Kool-Aid and marked with a fingerprinted smiley face on it, seen in Kool-Aid's advertising. His catch-phrase is "Oh, yeah!"

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Because the Perkins Products Company had its origins in Nebraska, and the company's founder kept his ties to the state, Kool-Aid was made the official soft drink of Nebraska.

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Soft drink: A soft drink is a drink that does not contain alcohol, as opposed to hard drinks, that do. In general, the term is used only for cold beverages. Hot chocolate, tea, and coffee are not considered soft drinks. (Carbonated milk would probably not be considered a soft drink.) The term originally referre...

Concentrate: A concentrate is a form of substance which has had the majority of its base component, or solvent, removed. Typically this will be the removal of water from a solution or suspension such as the removal of water from fruit juice. The benefit of producing a concentrate is that of a reduction in weight...

Kraft Foods: Kraft Foods (named after James Lewis Kraft) is the third largest international food products corporation (after Unilever and Nestl?). It is listed on the New York Stock Exchange, but is majority owned by the Altria Group, which took control in 1988 (when it was known as Philip Morris). Kraft is hea...

Kool-Aid related Images and Photos (experimental)

The Tomorrow Show Tom Snyders Electric Kool-Aid Talk Show DVD	Kool Kat	Kool Kats	Kool & The Gang: Still Kool CD
Kool Kat Surf Report	First Aid Bandages Hanging Banner	Women's Mutual Aid Team on a Communal	Shooting Wildfowl with the Aid of a Stalking Horse
Elves Parachuting with the Aid of Thistledown	Woman in a Humanitarian Aid Medical Center Waiting for Treatment for Her Emaciated Son Ivory Coast	Wounded Marines Being Helped to Aid Station by Navy Corpsmen During WWII	Warner Bros. Studios Backlot Historical Image: First Aid Department 1940s