Kleenex

:This article is about the Kleenex brand. For information about the musical band of the same name, see Kleenex (band).

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Kleenex is a brand name of facial tissue paper and a registered trademark of the Kimberly-Clark Corporation. Because of the success of this brand, it has become a genericized trademark in American English and many people in North America today refer to any tissue as a "Kleenex". However, Kleenex remains a trademark legally referring only to the product of Kimberly-Clark.

Related Topics:
Brand name - Tissue - Paper - Trademark - Kimberly-Clark Corporation - Genericized trademark - American English

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The material from which Kleenex is made was originally called "Cellucotton," and was designed by Kimberly-Clark during World War I. It came to be used in gas mask filters during the war, as a replacement for cotton, which was in high demand for use as a surgical dressing.

Related Topics:
World War I - Gas mask - Cotton

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Kimberly-Clark created the first facial tissue in 1924, and later introduced paper towels, and paper napkins. These facial tissues were originally marketed as a cleaning tissue for such usages as removing cold cream. Later they were marketed as a disposable paper tissue. In the 1930s, the Kimberly-Clark Corporation received a large number of letters from customers suggesting its use for colds and hay fever. Kleenex were first advertised for use as a handkerchief replacement in 1926; this was to become the product's dominant use. Early advertising recommended using disposable Kleenex instead of a cotton handkerchief with the slogan "Don't Carry A Cold In Your Pocket".

Related Topics:
1924 - Towel - Cold cream - 1930 - Colds - Hay fever - Handkerchief - 1926

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Kleenex is now manufactured in 19 countries, and sold in 150 countries.

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In 2005, Greenpeace launched the Kleercut campaign against Kimberly-Clark to protest its methods of tissue production and its use of ancient forests to produce disposable products. (see Kimberly-Clark Corporation).

Related Topics:
Greenpeace - Kleercut - Kimberly-Clark Corporation

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