KIIS-FM

KIIS-FM is a Los Angeles, California-based radio station with a top 40 musical format. It is owned by Clear Channel Communications. KIIS-FM also broadcasts via translator KVVS in Mojave, at 97.7 MHz. Known as "102.7 KIIS-FM" and as one of the United States' highest-rated top 40 stations, its call letters are pronounced "kiss eff em".

History

KLAC-FM 102.7 and KRHM-FM 94.7 traded frequencies in 1967. In 1971, KRHM changed call letters to KKDJ and became a top 40 station until 1975. Combined Communications then purchased KKDJ and changed the station's format to adult contemporary under the new call letters of KIIS. Unable to draw high ratings, KIIS continued to change formats until flipping back to its current top 40 format in 1981. Shortly thereafter, Gannett purchased both the station and Combined Communications.

Related Topics:
1967 - 1971 - 1975 - Combined Communications - Adult contemporary - 1981 - Gannett

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When Power 106 changed formats from top 40 to hip hop around 1994, KIIS became the only Los Angeles top 40 station. That was until 2005, when KPWR shifted back to Rhythmic Top 40 to counter KIIS' latest shift toward a rhythmic-leaning direction, which began in the Summer of 2004. So far KIIS' decision to tweak its direction by embracing more of a Rhythmic than Pop crossover angle is paying off. KIIS currently enjoys the highest ratings in the Los Angeles Radio Market. Up until recently, Power had enjoyed one of the longest #1 ratings runs in recent memory. The competition will undoubtedly heat up, as both stations have been jockying for the top spot for nearly the last 20 years.

Related Topics:
Power 106 - Top 40 - Hip hop - 2005 - KPWR - Rhythmic Top 40 - Rhythmic - 2004

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