KFRC

KFRC is an AM and FM broadcast radio station in San Francisco, California in the United States. For over 80 years, the station has served the community. It broadcasts on 610 kHz AM and since 1991, on 99.7 MHz FM. The famous callsign letters were sequentially issued, as was common when KFRC signed on the air in 1924. They did not stand for "Frisco", nor did they stand for "Known For Radio Clearness," though this was the slogan used when the station first signed on with 50 watts of power. Broadcasts had been heard over a much larger area than had been anticipated.

Current events, heritage

In 2005, the owners, Infinity Broadcasting (CBS), announced the sale of the AM station, which was anticipated to receive new call letters. The sale price was reported to be $35 million. The oldies format of KFRC AM and FM was scheduled to continue on the FM frequency.

Related Topics:
2005 - CBS

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The sale of the AM station came about as a result of Viacom's purchase of CBS' Sacramento television affiliate, KOVR. Because KFRC's strong 5,000 watt AM signal from the Berkeley Marina was heard as a local station not only in San Francisco, but in Sacramento as well, the FCC required Infinity to sell either one of its Sacramento stations or a Bay Area station that had Sacramento as part of its city-grade coverage.

Related Topics:
Sacramento - KOVR

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Gerry Cagle, who programmed KFRC in the early eighties, and now writes for MusicBiz.com, commented in 2005:

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:"KFRC wasn't a position on the dial. It was a place in the hearts of the many professionals who worked there to build and continue a legacy unmatched in radio. It was also a place in the hearts of the listeners who made it important in their lives. 610 means nothing. 'KFRC San Francisco with the Best Music!' will live forever in that magical place we all go when we think about the good things of the past." http://www.tangentsunset.com/sfradiohistory2.htm

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On September 5, 2005. KFRC-FM, the only oldies outlet in San Francisco moved their format ahead ten years switching to a 70's & 80's format, whereas KFRC-AM location is currently a Christian music station. The Oakland Athletics baseball team which is the only sports tenant the past few years on the AM side will leave at the end of the 2006 season when their contract expires.

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