KFRC

KFRC is an AM and FM broadcast radio station in San Francisco, California in the United States. For over 80 years, the station has served the community. It broadcasts on 610 kHz AM and since 1991, on 99.7 MHz FM. The famous callsign letters were sequentially issued, as was common when KFRC signed on the air in 1924. They did not stand for "Frisco", nor did they stand for "Known For Radio Clearness," though this was the slogan used when the station first signed on with 50 watts of power. Broadcasts had been heard over a much larger area than had been anticipated.

1990s: adding FM

In the 1990s, KFRC changed to a nostalgia format by playing the rock hits of the 60's and 70's, recreating the successful Bill Drake years.

Related Topics:
1990s - 60's - 70's

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When, in 1980, KFRC sold off its money-losing FM station at 106.1 (to become KMEL, it soon became clear that the owners had made a mistake. This was corrected in 1991 with the purchase of the station at 99.7. The frequency for many years had been KNBC, and later KYUU and KXXX. Under KFRC, the FM signal at 99.7 was simulcast (which means broadcast together) with the popular AM station at 610. The oldies format proved very successful in the Bay market.

Related Topics:
KMEL - 1991 - KNBC - KYUU - KXXX - Simulcast

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