KFRC

KFRC is an AM and FM broadcast radio station in San Francisco, California in the United States. For over 80 years, the station has served the community. It broadcasts on 610 kHz AM and since 1991, on 99.7 MHz FM. The famous callsign letters were sequentially issued, as was common when KFRC signed on the air in 1924. They did not stand for "Frisco", nor did they stand for "Known For Radio Clearness," though this was the slogan used when the station first signed on with 50 watts of power. Broadcasts had been heard over a much larger area than had been anticipated.

1950s and 1960s: Bill Drake era

In 1949, RKO-General acquired KFRC. Like most radio stations during the 1950s, KFRC lost ratings and share to television. In the mid-1960s, KFRC changed to a Top 40 rock and roll music format, and quickly became the dominant station in the region with that format through the 1970s, featuring the tight, carefully programmed sound developed programmer, Bill Drake, formerly of cross-town rival, KYA. It entered its second "golden era," which coincided with San Francisco?s Summer of Love.

Related Topics:
1949 - RKO-General - 1950s - Television - 1960s - Top 40 - Rock and roll - 1970s - Bill Drake - Summer of Love

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