KEWB (radio)

KEWB (now KNEW) was a radio station operated by Crowell Collier Broadcasting (Collier's Weekly magazine) in Oakland, CA from 1959 to 1966. As memorable as its Los Angeles sister station KFWB, "Color Radio-Channel 91" is considered the launching pad for the radio careers of Casey Kasem, Gary Owens, Don Steele, and Robert W. Morgan.

Related Topics:
KNEW - Collier's Weekly - Oakland, CA - Los Angeles - KFWB - Casey Kasem - Gary Owens - Don Steele - Robert W. Morgan

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Casey Kasem had been doing celebrity impersonations and cartoon character voiced between records when the KEWB program director told him to stop doing it. Left without a schtick as a radio DJ, he began looking around the station for inspiration. Finding a bunch of Billboard magazines in a waste basket, he conceived of the idea of relating rock trivia to the audience between the songs.

Related Topics:
Schtick - Billboard magazine

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