John Harvey Kellogg

Dr. John Harvey Kellogg (February 26, 1852 – December 14, 1943) was a medical doctor in Battle Creek, Michigan who ran a sanitarium using holistic methods, with a particular focus on nutrition, enemas and exercise.

Breakfast cereals

With his brother, Will Keith Kellogg, they started the Sanitas Food Company to produce their whole grain cereals around 1897. A standard breakfast then was eggs and meat eaten by the well off. The poor ate porridge, farina, gruel, and other boiled grains. John and Will eventually argued over the addition of sugar to the cereals and in 1906 Will started his own company called the Battle Creek Toasted Corn Flake Company, which eventually became the Kellogg Company. They never spoke to each other again. John then formed the Battle Creek Food Company to develop and market soy products. John did not invent the concept of the dry breakfast cereal. That honor belongs to Dr. James Caleb Jackson who created the first dry breakfast cereal in 1863, which he called "Granula". A patient of John's, Charles William Post would eventually start his own dry cereal company selling a rival brand of corn flakes.

Related Topics:
Will Keith Kellogg - Whole grain - 1897 - 1906 - Kellogg Company - James Caleb Jackson - 1863 - Charles William Post

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