John D. Hertz

John D. Hertz founded the Yellow Cab Company in 1915 as a way to provide transportation at a modest price. In the early 20th Century, livery services were limited to the upper parts of society and Hertz thought there was huge potential for someone to provide lower cost services. His distinctive yellow cabs became popular and he quickly franchised the operation throughout the United States. In 1924, he expanded the notion of cheaper transportation by founding Hertz Drive-Yourself Corporation which was the first rental car business in the United States. Ultimately, both operations were sold to General Motors.

Related Topics:
Yellow Cab Company - 1915 - 20th Century - United States - 1924 - General Motors

~ ~ ~ ~ ~ ~ ~ ~ ~ ~

John D. Hertz was born in 1879 in Austria and died in 1961.

Related Topics:
1879 - Austria - 1961

~ ~ ~ ~ ~ ~ ~ ~ ~ ~