It's a Mad, Mad, Mad, Mad World

It's a Mad, Mad, Mad, Mad World is a comedy movie that followed the Hollywood trend in the 1960s of producing "gigantic" and "epic" films as a way to woo audiences into movie theaters. Television had sapped the regular moviegoing audience and box office revenues were dropping, and the major studios experimented with a number of "gimmicks" to attract audiences, including widescreen films. It premiered on November 7, 1963.

External Links

• It's a Mad Mad Mad Mad World on the Internet Movie database
• Writer Mark Evanier has pages devoted to information about his favorite movie
• Widescreen Museum article on the film