Irn-Bru

Irn-Bru (pronounced "Iron Brew") is the most popular caffeinated soft drink in Scotland. It is made by A.G. Barr plc, of Glasgow. Barr's Irn-Bru is available in the United Kingdom, Ireland, Russia, Canada, Australia, and throughout much of Europe. Its advertising slogan used to be "Made in Scotland from girders", though the closest one can come to substantiating this claim is the 0.002% ammonium ferric citrate listed in the ingredients. It has long been the most popular soft drink in Scotland, outselling even Coca-Cola, but recent fierce competition between the two brands has brought their sales to roughly equal levels (perhaps leaning to Coca-Cola) http://business.scotsman.com/topics.cfm?tid=639&id=1081882003. This success in defending its home market (a feat claimed only by Irn-Bru and Peru's Inca Kola) has led to ongoing speculation that either Coke or arch-rivals Pepsico would attempt to buy A.G. Barr http://scotlandonsunday.scotsman.com/business.cfm?id=244962005.

Related Topics:
Caffeinated - Soft drink - Scotland - A.G. Barr plc - Glasgow - United Kingdom - Ireland - Russia - Canada - Australia - Europe - Girder - Coca-Cola - Peru - Inca Kola - Pepsico

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