IPod

iPod is a brand of portable digital audio players designed and marketed by Apple Computer. (Hewlett-Packard also markets the product under the name Apple iPod + HP, but announced on July 29 2005 they would stop reselling it in September 2005, when existing stock is projected to be depleted). Devices in the iPod family offer a simple user interface designed around a central scroll wheel. Most iPod models store media on a built-in hard drive, while the smaller iPod nano and iPod shuffle use flash memory. Like most digital audio players, an iPod can serve as an external data storage device when connected to a computer.

Advertising

Apple has promoted the iPod and iTunes brands in several successful advertising campaigns.

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• The first iPod ad, featuring the tagline "A thousand songs, in your pocket." was launched alongside the iPod in November 2001. The ad can be viewed on Apple's web site. {{ref|origipod-ad}}
• In April 2003, Apple introduced a new ad campaign in conjunction with the launch of the iTunes Music Store. The ads feature informally dressed persons wearing their iPods and giving a capella renditions of popular songs, accompanied by dancing, air guitar, and other embarassing performances. The commercials featured a wide range of music, including The Who's My Generation, Sir Mix-a-lot's Baby Got Back, Pink's There You Go, and Eminem's Lose Yourself.
• In October 2003, Apple changed their TV ads to align with their print ad campaign, featuring people in silhouette against a solid color background, dancing to music on their prominently featured iPods and iPod headphones. These commercials feature popular songs, such as The Vines' Ride, The Caesars' Jerk it Out, Gorillaz' Feel Good Inc., Jet's Are You Gonna Be My Girl, N.E.R.D.'s Rock Star (Jason Nevin's Mix), Franz Ferdinand's Take Me Out, and many more. To commemorate the launch of the U2 iPod, Apple released an ad featuring the music video of Vertigo (changed to characteristic iPod silhouettes). {{ref|u2-vertigo}}