Infomercial

Infomercials are television commercials that run as long as a typical television program (roughly thirty minutes or an hour). Infomercials, also known as paid programming (or teleshopping in Europe), are normally shown outside of peak hours, such as late at night or early in the morning. The word infomercial is a portmanteau which is formed by combining "information" and "commercial". As in any other form of advertisement, the content is a commercial message designed to represent the viewpoints and serve the interest of the sponsor. Infomercials are often made to closely resemble actual television programming, usually talk shows, with minimal acknowledgement that the program is actually an advertisement.

See also

• Commercials
• Advertisement
• Marketing