IDEA

An idea (Greek: ιδέα) is a specific thought or concept which arises in the mind of a person as a result of thinking. The term arises in both popular and philosophical terminology.

In anthropology and the social sciences

Diffusion studies explore the spread of ideas from culture to culture. Some anthropological theories hold that all cultures imitate ideas from one or a few original cultures, the Adam of the Bible or several cultural circles that overlap. Evolutionary diffusion theory holds that cultures are influenced by one another, but that similar ideas can be developed in isolation.

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In mid-20th century, social scientists began to study how and why ideas spread from one person or culture to another. Everett Rogers pioneered diffusion of innovations studies, using research to prove factors in adoption and profiles of adopters of ideas.

Related Topics:
Everett Rogers - Diffusion of innovations

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