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Hyperreality


 

Hyperreality (not to be confused with surrealism) is a concept in semiotics and postmodern philosophy. The most famous hyperrealists include Jean Baudrillard, Daniel Boorstin, and Umberto Eco.

Examples of hyperreality

  • a sports drink of a flavour that doesn't exist ("wild ice zest berry")
  • a plastic Christmas tree that looks better than a real Christmas tree ever could
  • a magazine photo of a model that has been touched up with a computer
  • a well manicured garden (nature as hyperreal)
  • Disney World and Las Vegas
  • pornography ("sexier than sex itself")
  • MMORPGs, where simulated life is perceived as more engrossing than "real life"